Freelance and brand content
I’m a versatile writer and adept reporter who can deliver content for any audience and marketing goal. I research and produce advertorial copy and headlines for a luxury real estate brokerage, and interview sources and craft stories with a sense of place for regional magazines
My work for Novant Health in Charlotte, North Carolina:
- New osteoporosis guideline: What women need to know
- When a cancer doctor got cancer: Lessons in providing care for patient
- Why you might not need pelvic exams anymore
Some of my recent sponsored content posts in Abode: Dallas Morning News:
- There’s a new home for you in East Dallas
- Finding a home in the fast-paced Southlake area
- The right price is here for a Preston Hollow home
Some of my freelance lifestyle work:
Online work at Bizwomen.com
Bizwomen 100
To highlight the successful women in our 43 markets, I created an informative gallery called the Bizwomen 100. Dozens of women and their companies shared the story on Twitter and posted the news on LinkedIn.
Bizwomen Roundtable during the pandemic
When the pandemic hit, I took to Zoom to develop a roundtable video series about the unique challenges facing women who were working from home.
- Bizwomen Roundtable: Business leaders on juggling their roles as parents
- Bizwomen Roundtable: Insights on business, interrupted, during the coronavirus
- Bizwomen Roundtable: When the pandemic ends, what will change for women?
- Bizwomen Roundtable: The anxious wait for PPP and other loans
Other pandemic-related stories:
- Back to work: Child care continues to be an obstacle for working women
- Back to work lunch: It’s an eating frenzy back at the office
- Back to work fashion: Employees won’t give up on relaxing the dress code
Bizwomen profiles and other stories
During my leadership at Bizwomen, I wrote dozens of profiles of women in the business world. Here is a sampling of my work:
- Television writer takes on bullies in the TV industry
- Startups see big opportunity in billion-dollar menopause treatment market
- Carla Hall fronts a Pepsi initiative for the Black restaurant industry
I also aggregated news and trends to create posts for Bizwomen.
- 5 reasons why those sappy holiday movies are big business
- What’s next after that brutal soccer report?
- Inside out: Why lingerie upstarts are forcing bigger brands to change
- What working moms really want for Mother’s Day
- Women’s basketball players thrive in NIL deal
Bizwomen quiz on etiquette
We created a quiz with information from a manners columnist to test readers on various business behaviors.
Women and bicycles
This video for Bizwomen accompanied a package commemorating a national celebration of bicycling in Washington, D.C.
Equal Pay Day Coloring Book
The Equal Pay Day coloring book.
We created a coloring book to mark Equal Pay Day in April 2016.
Event and promotional work for Mentoring Monday
For four years, I was in charge of determining the narrative for Mentoring Monday, an annual event in which business women would meet in a “speed date” format to improve their network. Below is a sampling of some of the work used by 43 markets each year to preview the event.
- 10 pieces of advice from 2023’s Mentoring Monday event
- How we’re still all connecting for Mentoring Monday 2021
- Companies turn to mentoring to increase workplace diversity
Work at The State, Columbia, SC
Go Columbia
Go Columbia cover for Feb. 12, 2015.
In February 2015, I was put in charge of the launch of a weekly entertainment guide in print and online at The State Media Co.
Our CMS limited our ability to post anything but words. So, how do you make the content sexier within your template? I suggested converting the online content to a blog format that allowed us to add links, embed videos or audio, and showcase original video content.
The result: A richer experience with each story by sharing content on Facebook and Twitter, and using heavy tagging to reach local constituencies.
SC Celebs Watch
Charleston, SC, native Stephen Colbert with David Letterman, via CBS
We have lots of famous folks with South Carolina ties. This blog evolved from a photo gallery in mid-2013. It kept track of their lives with briefs, video clips, Twitter embeds and other posts.
SC Pets
Dogs dressed for Halloween
This page at thestate.com was introduced in the fall of 2013. We used it to post readers’ photos of pets in costume, pets wearing sports gear, and the local pet of the week.
Sticky stories
Gretchen Carlson
One of 2016’s most read stories in Bizwomen was the lawsuit filed by former Fox News anchor Gretchen Carlson against Roger Ailes claiming sexual harassment. We mined the narrative with constant updates, including an interview with Carlson’s attorney and a Facebook Live discussion over the legal implications of this unprecedented move.
Miss South Carolina said THAT?
South Carolinians love their beauty queens. But the contestants tend to create a bit of a stir (bless their hearts). Miss SC 2013 Brooke Mosteller’s introduction at the Miss America pageant prompted me to create a quick online story and embed a Storify. It was one of the top 10 online stories of 2013.
Halloween 2013
I created a “horror movie” trailer to accompany this Halloween-inspired food centerpiece.
Interactive graphic: Zoo expansion 
To give readers a better look at how the local zoo will grow and change, we created this interactive graphic using Hype.
Election Day chaos in South Carolina 2012
Voters wait, and wait. By Tim Dominick of The State
I wrote a live blog on Election Day 2012, which was marked by long lines and a mess in one South Carolina county. I re-purposed the posts into a timeline outlining how the day unfolded.
Halloween 2011
Famous faces Jack O Lantern patterns
We published patterns of famous South Carolina faces for Halloween, created a “Where are the zombies?” video, and filmed a local dance group flash mob to “Thriller.”
Columbia Stink Map: crowdsourcing, 2010
Columbia Stink Map
It’s one of those “editors” stories — you know, something happens to an editor or her friends. Colleagues walked into the office saying it just stunk outside. When someone said it stunk on the other part of the town, we began investigating. We were getting nowhere in finding the source of the stink. So I created a quick Google map, opened up collaboration, and asked readers to pinpoint the time and place they noticed the odor. It became a fun complement to our coverage, which revealed that a former city councilman’s spread of manure on his farm outside of town was responsible.
Click here for a look at the stink story as mentioned in a Mashable.com article about investigative journalism.
Hurricane Hugo 20th anniversary 2009
I directed a series of stories examining the impact of Hurricane Hugo on South Carolina 20 years after the storm devastated part of the state in 1989. In one thread, we tracked down some of the people we photographed and updated their stories. This topic page housed stories, video, audio slideshows and interactive maps.
Spring fashion 2008
This video, set to music from a local band, featured local spring fashions. The lead singer of the band modeled the clothes. This accompanied a week-long look at spring fashion in print. I helped developed the concept and edited the package.
Spurrier dress up doll October 2007
South Carolina football coach Steve Spurrier has not been fashionably forward. We tried to help him out with our Flash game and our print centerpiece in Life&Style. We got more than 25,000 hits in one day. A sports radio show lambasted us for doing it. Tee-hee.
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